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The digital age has made it easier than ever for businesses to succeed. With the right tools, you can grow your business while managing the multiple layers of your business with relative ease.
Well, when you choose the right people and tools. Unfortunately, I’ve wasted money and time on complex and confusing digital tools. All of which could have been avoided by simply selecting a better option.
The most skillful warrior will struggle to slay their enemies with a dull sword.
Business owners know the tools used to run a business are essential. In fact, they can be the difference between success and failure. That’s why ensuring you use the best digital tools is crucial for success.
In this article, we will discuss 61 digital tools for business in 2023 that you should consider adding to your arsenal. Finding the right tools can be difficult, but this list will help you get started.
What Are The Best Digital Tools For Business?
My process for determining the best digital tools for businesses is to find the ones that solve the biggest issues a business will face.
The best tools for a business are ones that can:
- Make things easier and more efficient for the business to operate.
- Help the business grow by reaching and serving more people.
- Save the business time and money.
Now, when it comes to digital tools, there are a lot of options available, but not all of them are created equal. Some are better than others, and some are only suitable for specific businesses.
That’s why I’ve put together this list of the best digital tools for business and placed each instrument into a category based on what problems they solve. That way, you can quickly skip to the section that applies to your business to find the tools you need.
Now it’s important to note that some tools can fall into multiple categories, so they will be placed in their “primary” class.
Here are the categories of digital tools for business that I discuss in this article:
- Website Builders
- Domains & Hosting
- WordPress Plugins
- Website Data & Tracking
- Integration & Automation
- File Sharing & Storage
- Project Management & Organization
- Video & Image Tools
- Marketplaces For Hiring
- Keyword Research & SEO
- Writing Tools
- Customer Relationship Management (Email & Text)
- Social Media Management & Optimization
- Networking Tools
- HR Management Software
- Accounting, Invoicing, & Contracts
- Calendar & Form Software’s
- Landing Page Builders
- Customer Service Software
If you don’t have a website for your business, then you’re missing out on a lot of potential customers and sales. In today’s day and age, having an online presence is essential for any business that wants to succeed.
Fortunately, many great website builders are available that make it easy to create a professional-looking website without any prior experience or knowledge.
The number one website builder on the market is WordPress. WordPress is a content management system (CMS) that allows you to create a website or blog from scratch or use one of their pre-made themes and templates.
WordPress is used by millions of people around the world, and it powers some of the largest and most popular websites on the internet.
If you’re looking for an alternative to WordPress, then you should consider Squarespace. Squarespace is a website builder that allows you to create beautiful websites with ease.
They have a wide selection of templates and themes to choose from, and they offer a drag-and-drop interface that makes it easy to customize your website exactly the way you want it.
Domains & Hosting
Every website needs a domain name and hosting. A domain name is the address of your website (ex: Google.com), and hosting is where your website lives on the internet.
Namecheap is one of the most popular domain registrars on the internet. They are known for their low prices, great customer service, and easy-to-use interface.
They also offer a wide range of additional services, such as SSL certificates, website builders, and more. For buying a domain, Namecheap is the best option.
Dream Host is a web hosting company that offers a wide range of services, such as shared hosting, VPS hosting, dedicated servers, and more.
They are one of the few companies that offer unlimited bandwidth and storage for all of their plans. They also have a 97-day money-back guarantee, so you can try them out risk-free.
A2 hosting is a great alternative to Dream Host for those who are looking for a more affordable option (this is the current hosting I use for this website).
They offer a wide range of services, such as shared hosting, VPS hosting, reseller hosting, and more.
Now those of you that run your business on WordPress will be happy to know that there are thousands of plugins available that can help you with a wide range of tasks such as SEO, marketing, security, and more. Here are some of the best WordPress plugins:
Astra is a popular WordPress theme that is known for its speed and performance. It is a lightweight theme that is perfect for businesses that want a fast and responsive website.
It comes with a wide range of customization options, so you can easily change the look and feel of your website without having to code anything.
YoastSEO is a popular WordPress plugin that helps you with your website’s search engine optimization. It is a free plugin that is used by millions of people around the world.
It is easy to use, and it will help you to improve your website’s ranking in search engines.
Affiliate marketing is a great way to make money online, and Thirfty Affiliates is one of the best affiliate marketing plugins for WordPress. It allows you to easily add affiliate links to your website and keep track of your earnings.
It is a free plugin that comes with a wide range of features, so it’s definitely worth checking out.
WP Rocket is a caching plugin for WordPress that speeds up your website by caching your pages and posts. It is a premium plugin that costs $49 per year.
It is one of the most popular caching plugins on the market, and it is used by millions of people around the world.
Elementor is a popular WordPress plugin that allows you to easily create custom pages and posts with drag and drop. It is a free plugin that comes with a wide range of features.
It is one of the most popular WordPress plugins, and it is used by millions of people around the world.
Wordfence is a popular WordPress security plugin that helps to protect your website from hackers. It is a free plugin that comes with a wide range of features.
ShortPixel is a popular WordPress plugin that helps you to optimize your images for the web. It works by compressing your images and reducing their file size.
It is a free plugin but only allows you to optimize 100 images per month. If you need to optimize more than that, you will need to purchase a premium plan.
Website Data & Tracking
As a business knowing your website analytics is essential for understanding how your website is performing and what areas need improvement. That’s why knowing the best website tracking tools is important. Here are some of the best website tracking tools:
Google Tag Manager / Google Analytics
Google Analytics is a free tool that allows you to track your website traffic and activity. It is used by millions of people around the world and is by far the most popular website tracking tool. However, it does have some limitations. That’s where Google Tag Manager comes in.
Google Tag Manager is also a free tool that allows you to manage all your website tags in one place. It is easy to use, and it integrates with Google Analytics, but it gives you more customization with your tracking.
Hotjar is a paid website tracking tool that starts at $29 per month. It allows you to track your website traffic, user behavior, and conversions. It creates heat maps of your website so you can see where people are clicking and what they are interested in.
Google Search Console
Google Search Console is a free tool that allows you to track your website’s performance in search engines. It will show you how often your website appears in the search results and what keywords people are using to find your site.
It is a valuable tool for understanding how your website is performing in search engines and for improving your ranking.
Optimizely is a website optimization tool that you can start using for free. It allows you to A/B test your website so you can see what works best for your visitors. It is a valuable tool for improving your website’s conversion rate and user experience.
Integration & Automation
As a business, you want to be able to automate as many tasks as possible so you can focus on the important things. Here are some of the best digital tool integrations and automation:
Zapier is a popular integration and automation tool that allows you to connect your favorite apps and services together. It starts with a free plan that includes 100 automated tasks per month. With Zapier, you can automate almost any mundane task.
IFTTT is similar to Zapier as it acts as an integration and automation tool that allows you to connect your favorite apps and services together. It is very easy to use compared to Zapier. However, its capabilities fall short comparatively.
File Sharing & Storage
As a business, you will need to share and store files. Here are some of the best file sharing and storage tools:
Google Drive is a popular file sharing and cloud storage tool that comes with 15GB of storage for free. It is easy to use, and you can access your files from anywhere. Whenever you need more storage, you can upgrade to a paid plan.
Google Drive also contains google sheets, google documents, google slides, and more. It even has other built-in software you can connect to, like zoom and slack.
Dropbox is another popular file-sharing and cloud-based storage tool that offers a free plan to start. It is easy to use and has a great interface. You can also upgrade to a paid plan if you need more storage space or features. Dropbox is more one-dimensional compared to google drive.
Team, Project Management, & Organization
As a business, you need to be able to manage your team and projects. Here are some of the best tools for organizing passwords, teams, project management tools, and more:
Trello is a popular tool for managing projects and team collaboration. It is free to use and very easy to get started with. With Trello, you can create boards to organize your projects, add tasks and deadlines, assign tasks to team members, and more.
Asana is another popular project management tool. It allows you to create projects, assign tasks, set deadlines, and track the progress of your projects. Asana is more robust compared to Trello, and it is better suited for larger businesses.
Monday is a popular tool for managing projects and team collaboration. It is free to use and very easy to get started with. With Monday.com, you can create boards to organize your projects, add tasks and deadlines, assign tasks to team members, and more.
Zoom is a popular tool for video conferencing and team collaboration. It is free to use and very easy to get started with. With Zoom, you can create video calls, join meetings, screen share, and more. They also have a paid version with more features like recording and transcription.
Slack is a popular tool for team communication. It allows you to create channels for different topics, send direct messages, and share files. Slack is more suited for businesses that need real-time communication between team members.
Lastpass is a password management tool that allows you to store all your passwords in one place. It is free to use and very easy to get started with. Lastpass is a valuable tool for businesses as it helps you keep track of all your passwords and login information in one place.
Video & Image Tools
As a business, you will need to be able to create and edit videos and images. Here are some of the best tools for video and image creation:
Loom is a popular screen recording tool. It allows you to record your screen, webcam, and microphone. Loom is free to use and very easy to get started with. With Loom, you can create video tutorials, product demos, customer support videos, and more.
This is a great tool for sending quick video messages to team members or clients.
Camtasia is a popular video editing tool. It allows you to edit your videos, add effects, and more. Camtasia is free to use and very easy to get started with. With Camtasia, you can create professional-looking videos for your business.
AVCLabs is a popular AI video upscaling tool. It allows you to improve the quality of your audio and videos. With AVCLabs, you can take low-quality video footage and turn it into high-quality videos for your business.
Canva is a popular design tool. It allows you to create images, videos, and infographics for your business. Canva is free to use and very easy to get started with. With Canva, you can create professional-looking visuals for your website or social media.
Jasper AI Artwork
Jasper has a brand new feature to create AI artwork. It allows you to create unique and professional-looking art for your business using artificial intelligence. With Jasper Art, you can turn text into images!
Unsplash is a popular stock image site. It allows you to find high-quality images for your business. Unsplash is free to use and very easy to get started with. With Unsplash, you can find professional-looking images for your website or social media.
Marketplaces For Hiring
As a small business, finding good employees and freelancers can be difficult and time-consuming. Here are some of the best marketplaces for hiring small businesses:
Fiverr is a popular marketplace for freelancers. It allows you to find designers, developers, writers, and more. Fiverr is free to use and very easy to get started with. With Fiverr, you can find high-quality freelancers for your business.
Upwork is a popular marketplace for freelancers, similar to Upwork. It allows you to find freelancers for your business. With Upwork, you can post jobs, view people’s profiles, and more.
Keyword Research & SEO
If you want any chance of ranking your business on search engines for specific keywords, you will need keyword research and SEO. Here are some of the best digital tools for keyword research and SEO:
SurferSEO is a popular SEO optimization tool. It allows you to find profitable keywords for your business and optimize your content for SEO.
Ahrefs is a popular SEO tool. It allows you to track your website’s SEO progress, find backlink opportunities, and find low-competitive keywords. With Ahrefs, you can take your business’s SEO and keyword research to the next level.
Keywords Everywhere is a popular keyword research tool that can be used on Google and some other platforms. It allows you to find profitable keywords for your business and get real-time data on search volume, CPC, and more.
Schema.org is a popular schema markup tool. It allows you to add structured data to your website to help search engines understand your content better. With Schema.org, you can improve your website’s SEO.
We live in a world of consumption. In order to stand out, you need content that is high quality and engaging. Here are some of the best digital tools to help with writing:
Jasper AI is a content writing tool that uses AI to help you create content. With Jasper AI, you can create articles, blog posts, marketing headlines, persuasive writing, emails, and more.
It also has an AI story generator to help non-fiction writers come up with ideas and plan their plots. Jasper will even help seep up the writing and end writer’s block forever!
It’s currently being used to help me write this very article!
Grammarly is a popular tool that helps you check your grammar and spelling. It is free to use and very easy to get started with. With Grammarly, you can improve your writing and make sure that your documents are error-free.
Customer Relationship Management & Email Tools
Customer relationship management (CRM) tools help businesses manage their customer data.
CRM tools are essential for any business that wants to grow its customer base. Here are some of the best CRM and email tools:
Go High Level
Go High Level is a popular CRM tool that has a variety of features. It allows you to manage your customers through texting, emailing, and more.
It even has a website and landing page builder. You can try it free for 14 days, but then it’s just $99 per month.
It’s considered an all-in-one software since it includes features like:
- Contact Management
- Task Management
- Deal Tracking
- Email Marketing
- Website Builder
- Text & Emailing
- Call Recording
- And much more
HubSpot Sales is a popular CRM tool that has a variety of features. It allows you to manage your customers through texting, emailing, and more.
HubSpot has a solution for every business – whether you want to increase your leads, accelerate sales, or simplify your process.
Salesforce is a popular CRM tool. It has a variety of features that allows you to manage your customers and deals.
Connect your sales, services, marketing, commerce, and IT, and make personalized experiences for your customers.
ActiveCampaign is a popular email marketing tool. It allows you to create and send newsletters, automate your email marketing, and more. With ActiveCampaign, you can create flows to automate your email marketing and save time.
Mail Chimp is a popular tool for email marketing. It allows you to create and send newsletters and email campaigns and even has some automation functions.
Mail Chimp is free to start and very easy to get set up. With Mail Chimp, you can improve your email marketing and reach more customers.
Social Media Management & Optimization
Digital marketing tools wouldn’t be complete without social media management tools. Social media platforms are essential for businesses that want to connect with their customers and create a brand.
Here are some of the best social media management and optimization tools:
Hootsuite is a popular social media management tool. It allows you to help schedule and publish content, track who’s talking about your brand, measure your success, and more.
With Hootsuite, you can save time and make sure that your social media presence is on point.
Audiense is a popular social media optimization tool that helps you grow your audience by understanding them better.
With Audiense, you can identify relevant audiences, discover actionable insights and gain information that gives actionable strategies to grow your online presence.
Networking is an important part of the business. It allows you to connect with other businesses and build relationships. Here are some of the best networking tools:
MeetUp is a popular networking tool that helps you connect with like-minded people. With MeetUp, you can find events near you and attend them to meet new people. MeetUp is free to use and very easy to get started with.
Popl is one of the best digital business cards on the market today. It allows you to create a customizable profile that is shareable by simply touching it on someone’s phone. With Popl, you can share all your important information, such as your website, email, and social media profiles, with just a touch.
NFC business cards are the new wave of networking that can improve relationship building and sales conversions. Popl is one of the leaders of these new business cards.
HR Management Software
HR management software is an important tool for businesses. Here are some of the best HR management software:
Goco is a popular HR management tool that handles hiring, onboarding, benefits, payroll, time spent working, compliance, healthcare, and much more.
Hibob is a popular HR management tool that helps businesses manage their employees. Hibob helps manage time, talent, performance, and culture.
Accounting, Invoicing, & Contracts
Xero is accounting software that helps small businesses manage their finances. It allows you to track your taxes, income, expenses, bookkeeping, and create invoices and send invoices.
Quickbook is similar to Xero. It’s accounting software that helps businesses with their finances. Quickbooks allows you to track your income and expenses, create invoices and estimates, manage your accounts receivable and payable, and more.
DocuSign is a popular tool for creating and sending contracts. It allows you to create, send, and manage contracts electronically. With DocuSign, you can save time and get your contracts signed faster.
Calendar & Form Software’s
Booking appointments and managing events can be a hassle. But with the right tools, it can be much easier. Here are some of the best calendar and form software:
Google Calendar is a popular calendar tool. It allows you to track your events, create and manage invitations, share your calendar with others, and more.
Calendly is a popular tool for scheduling appointments and events. It integrates with your Google Calendar and allows you to share your availability with others. This is a great option for embedding your calendar on top landing pages or websites.
TypeForm is a popular tool for creating surveys. It allows you to create, send, and manage surveys. With TypeForm, you can get insights into your customers and make better decisions for your business.
Landing Page Builder
Want pages that convert? Then you need a landing page builder. Here are some of the best:
Click Funnels is a popular landing page builder that allows you to create, send, and manage landing pages. With Click Funnels, you can get more leads and sales by creating high-converting landing pages.
LeadPages is similar to Click Funnels. It allows you to create, send, and manage landing pages. LeadPages also has a wide range of templates that you can use to create your landing pages.
Customer Service Software
Customer support is important for businesses. Here are some of the best customer support tools:
Zendesk is a popular customer service tool that allows you to create, send, and manage your service better. With Zendesk, you can get more efficient with your customer support and provide a better service while keeping your team and business in sync.
Freshdesk is another popular customer service tool. It allows you to manage your customer support from a single platform. Freshdesk also has a wide range of features that you can use to get the most out of your customer support.
There you have it! These are 61 of the best digital tools for business. There are tons of other great tools out there, but these are a few of the best ones on the market today.
As time goes on, I will be updating this post to include more great tools for businesses, so make sure to bookmark this page and check back often!
Thanks for reading, and I hope this was helpful.
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